Are you Sold?

Effectively Communicating Vision.

Leading in ministry in any capacity is a fairly tricky place to be. Whether you lead a team of 500 or just two people, effectively communicating vision and direction can sometimes feel a little daunting.

In ministry there seems to be three categories of leaders: The Visionaries, The Vision Builders and The Vision Casters (Executers). Each of these roles is vital and holds the responsibility of bringing paid and unpaid staff along to where the organization is dreaming and believing it is called to go.

Dreaming and believing are great, but the questions each of us leading in ministry must wrestle with are, “Am I sold on this vision? Do I actually believe in this plan?”

Are you sold? What I mean by that is, are you passionate, expectant, faith-filled, charge-up-the-mountain convinced that where you are called to go is achievable?

Do you believe what you’re casting?

Effectively communicating vision and bringing others along on the journey first starts with the belief that we can do what God calls us to do. And second, it requires having an “All In,” attitude.

I love our leadership value of “All In.” It says:

A win for one is a win for all…

Taking personal responsibility for the team’s success.

Being “All In,” at any level says that I’m going to take this vision, internalize it and then make sure it is realized in a practical, tangible way. It is being sold on the God-call before you ever rally the troops. It is a heart stance that says, “I don’t know how we’re going to get there, but it won’t be me or my doubt that is standing in our way.”

And once you’re sold, there are three practical ways to share vision in a way that people will want to engage. As you prepare to rally your staff, teams and volunteers, think of these questions:

  1. Why is it important to you?
  2. Why is it important for them?
  3. Why is it important to God?


Every time I send an email, give a talk or meet with a potential leader, I prepare by asking these questions to myself. Vision can be great, but if I can’t articulate the why to these three questions, I will be likely walk away from the encounter without a clear next step.

If you’ve navigated ministry for any amount of time, you’ve undoubtedly encountered an “ask” that seemed difficult at first glance. Recently we were asked to acquire a picture of all those completing our membership process. That particular “ask” immediately sent my team into a spiraling “how-mode.” How-modes aren’t exactly the best place to be, but can spark great creativity. As we threw around ideas, an absolutely amazing one came about – we would have them take selfies.

The idea was genius, but the only thing that would make it work would be to effectively communicate the “why” behind the vision. Instead of simply stating, “Hey everyone, we need to take your picture,” we utilized the three questions to make it personal, practical and exciting. Here’s how we communicated the vision:

  1. Why is it important to you?

We are so excited that each of you have taken your next step at Christ Fellowship by completing the Journey. Our heart is that you would truly feel like family as you leave today. As family, we know each other’s faces and names. We want to help continue to make a big church small, not only when we see you on Sunday, but when we’re praying for you during the week or receiving an email.

  1. Why is it important to them?

One way we do that is by including a picture of you in our database. The database is a way we help care for you and connect you into different ministries at the church. Because we want you to love the way you look in your picture, we are hosting a selfie challenge. The selfie will help our pastors and teams connect with you and love on you.

  1. Why is it important to God?

God wants each of His children to experience the abundant life He has prepared for them, and that starts with being plugged into His house. I love the verse in Psalm 92:13 that says,

            Those who are planted in the house of the Lord

Shall flourish in the courts of our God.

We believe that for you and are excited for the next step that God has for you.


As you continue to navigate in your area of ministry, remember that vision comes, bends and sometimes changes, but in everything, being sold, having a pure heart stance and effectively communicating vision will determine if people will take the journey along with you.

  • Nancy Smith

    I LOVE this idea! Selfies! Who knew. Then, maybe expand to challenge different Life Groups to do this too, and post.